The Growing Burden of Misinformation

March 27, 2025

Jen Butler, Chief Commercial Officer at Pleio, and Kathryn Burn, CEO of Smart Patients, coauthor a byline examining how trusted human connection can help counter the growing threat of health misinformation. They unpack how emotional support, peer networks, and ethically designed technology can offer patients a clearer, more confident path forward. Drawing from their respective experiences—Pleio’s work with peer-to-patient programs and Smart Patients’ moderated peer communities—they explore how specialty pharmacy, patient advocacy, and digital health platforms can work together to deliver accurate, validated, and emotionally resonant information.