ABOUT US

Meet the people behind Pleio

At Pleio, we believe better health starts with human connection. Medication journeys should feel personal, not clinical, because real conversations create real change.

That belief shapes everything we build. Our GoodStart program pairs patients with trained peers throughout critical moments in the medication journey through a curated network of pharmacy and EMR partners. Our LIFT technology platform uses data science to shape each patient journey and reports on program activity from engagement to performance measures. Then, our AI powered solution OLLIE works to identify patient friction points during calls, helping to refine programs and reduce barriers to adherence.

Our leadership team brings together pharmacists, technologists and healthcare experts who’ve spent their careers closing the gap between a prescription and a patient who stays on it.

Michael Oleksiw is an entrepreneur who has spent more than 20 years building innovative products, from hand-crafted bicycles to clinical trial software.

Oleksiw leads Pleio as CEO, where he has spent the past decade building simple, personalized ways to help patients stay on their medications. He is driven by a belief that addressing the emotional side of treatment is the key to better outcomes, and he values leading a team that cares deeply about patients and works to make a real difference in their lives.

Michael Oleksiw

Chief Executive Officer

Brian Peterson brings over 25 years of experience building patient and HCP solutions for pharmaceutical manufacturers. He has held senior leadership roles at ConnectiveRx, Medisafe, and MedAdvisor Solutions with an expertise in business development and strategic partnerships.

Peterson joined Pleio in 2026 as CCO, overseeing all commercial functions. He is focused on building partnerships across pharmaceutical companies and the life science ecosystem to help patients start and stay on therapy.

Brian Peterson

Chief Commercial Officer

Roland Abou-Atme has spent more than 20 years in Technology and IT Operations, with a career-long focus on leading people and building high-performing teams.

Abou-Atme joined Pleio in 2018 as Vice President of Technology and Service Delivery and was named Chief Delivery Officer in 2024. He leads Pleio’s Delivery organization, aligning the people, platforms, and processes behind Pleio’s growth. He loves the company’s entrepreneurial spirit and a culture built on teamwork and accountability.

Roland Abou-Atme

Chief Delivery Officer

Abby Reynolds, PharmD, has spent her career on a simple but powerful mission: helping people take their medications the right way.

As Pleio’s Chief Experience Officer, Reynolds turns that mission into programs that reach patients at scale and helping them navigate the everyday challenges of staying on track with their medications. She’s energized by the real, human impact behind every program her team builds, and by working alongside colleagues who care about patients as deeply as she does.

Abby Reynolds, PharmD.

Chief Experience Officer

Nadeem Ahmad has spent more than 30 years in finance and strategy, helping growing businesses strengthen their financial planning, improve performance, and make informed strategic decisions.

As Pleio’s Chief Financial Officer, Ahmad works closely with the leadership team to support Pleio’s growth and long-term financial health. He values being part of a team that cares deeply about patients and works to make a real difference in their lives.

Nadeem Ahmad

Chief Financial Officer

Dr. Bram Greenberg is a physician with a distinguished career in the pharmaceutical industry. As an executive at Merck & Co., he led U.S. medical information and communications and oversaw the medical and regulatory review of company programs and materials.

Dr. Greenberg joined Pleio in 2012 as Chief Medical Officer. He oversees the medical accuracy and regulatory compliance of every Pleio program, and he champions the company’s human-first approach to better health.

Dr. Bram Greenberg, M.D., F.A.A.P.

Chief Medical Officer

Martin Robert is a product leader who has spent 30 years developing digital products for the life sciences industry.

Robert joined Pleio in 2021 as Chief Product Officer. He leads expansion and innovation across the company’s UXP area. He is fascinated by how content, design, and human psychology work together to create exceptional patient engagement, and he is energized by working alongside a team that brings genuine care to every patient journey.

Martin Robert, PhD

Chief Product Officer

Mark Gregory, RPh, is a pharmacist with more than 40 years of experience, including senior leadership roles at EnlivenHealth, Ateb, Inc., and Kerr Drug.

As Pleio’s Chief Pharmacy Officer, Gregory joined the team in 2022 and works to connect pharmacy operators with Pleio’s human-first approach to address medication non-adherence. He is committed to delivering meaningful outcomes for patients and exceptional value for every partner.

Mark Gregory, RPh

Chief Pharmacy Officer